organization

Faring

Active
At a glance

West Hollywood-based real-estate investment and development platform founded and led by Jason Illoulian. Public records place Faring’s headquarters at 659 N. Robertson Boulevard and document development, land assembly, financing, registered land-use representation, project-related political spending, middle-income housing activity, property dispositions, and a large public-private redevelopment relationship with the Carson Reclamation Authority across Los Angeles County and California.

Real estate investment and development platform Corporate filings, public-agency records, audited public finance, lobbyist registrations, project records, financing sources, buyer/SEC transaction disclosures, and filing-based campaign reporting
What the record shows

Key facts

Address
659 N. Robertson Boulevard, West Hollywood, California 90069
Financial context
Faring is documented as borrower/sponsor in commercial real-estate financing, a joint-venture partner in public-private middle-income housing transactions, sponsor of project-related political spending reported in West Hollywood campaign-finance filings, the original option counterparty on a major Carson public-private redevelopment later assigned to Carson Goose Owner, LLC, and a reported seller-side participant in the July 2026 $29 million disposition of 8800-8804 Melrose Avenue.
Documented amounts
$35 million Robertson Lane refinancing · Over $2 billion announced Standard-Faring middle-income housing target · Over $400 million capitalization reported at Standard-Faring launch · $150,515 reported Save the Factory spending through June 30, 2018 · $45 million residual land value structure — Carson Place / former Cal-Compact landfill Cells 3, 4, and 5 · $29 million 8800-8804 Melrose Avenue sale
Headquarters
659 N. Robertson Boulevard, West Hollywood, CA 90069
Financing Adviser Pattern
Priority Capital Advisory testimonial from Jason Illoulian and Chris Trueblood states PCA arranged multiple financings for Faring; individual financings are separately verified before canonical money records are created.
Evidence

Sources

Navigate the archive

Linked records

Direct links named in this record: people, organizations, properties, projects, events and other canonical archive records.

More context

Related records

Ranked by documented overlap such as a shared project, property, person, organization, event, relationship, or an explicit link between records.

Archive indexing

Record tags

Use these archive labels to follow related people, organizations, subjects and records across Culver City Records.

Context note

Faring is used here as the operating/development brand. Public filings separately identify Faring Property Group, Inc. and Faring Capital, LLC, and project-specific ownership can sit in separate LLCs such as Robertson Court, LLC and Carson Goose Owner, LLC. Official West Hollywood records show Latham & Watkins registered for land-use entitlement work for Faring Capital / Robertson Court and Faring Capital / L&R Laurel Project in 2024-25; the June 2026 Robertson Row notice identifies Cullen Tyndall of Paul Hastings as applicant representative. Carson records expressly state that Faring Capital entered the original December 2020 option agreement for Cells 3, 4, and 5 of the former Cal-Compact landfill and assigned it to Carson Goose Owner in January 2021. Carson’s audited financial report describes a $45 million residual land value structure, a $12.5 million initial payment, a $32.5 million remaining payment under stated conditions, and direct remediation obligations; separate Carson staff records describe additional O&M and extension payments. Acadia Realty Trust disclosed a $29 million July 2026 acquisition of 8800 Melrose Avenue; Traded identifies Jason Illoulian/Faring Capital, Cobby Pourtavosi/Capital Insight, and Ponya Abdi/Parallel Acquisitions on the seller side, and CoStar independently associates the same groups with the sale. Filing-based local reporting says Faring established the Save the Factory committee in the 2018 Robertson Lane referendum fight and reports Illoulian-family/Faring-associated campaign giving in West Hollywood. The September 9, 2026 Puza/Ezidore campaign event is documented at Faring’s 659 N. Robertson address, but venue use alone is not treated as a monetary or in-kind contribution. No direct Faring-owned or Faring-developed Culver City property, and no Faring role in the CCUSD Brookwood/Rivercrest study, has been identified as of September 9, 2026.