Robertson Lane

West Hollywood planning materials identify Jason Illoulian/Faring as applicant and Robertson Court, LLC c/o Faring as property owner for the project site at 645-685 Robertson Boulevard, 648-654 La Peer Drive, and 8954 Santa Monica Boulevard. West Hollywood's June 2024-May 2025 lobbyist registration log identifies Latham & Watkins LLP as land-use entitlement representative for Faring Capital and Robertson Court, LLC at 648 N. La Peer Drive / 645-681 N. Robertson Boulevard. On June 10, 2026, the City held a neighborhood meeting for a new 'Robertson Row' proposal covering the entire approximately 2.27-acre Robertson Lane Specific Plan site; current materials identify Cullen Tyndall of Paul Hastings as applicant representative and describe four one-to-three-story buildings totaling approximately 107,000 above-ground square feet, retail/F&B/cafe, health/wellness and gallery uses, rehabilitation of the Factory Building, outdoor dining and a two-story subterranean garage. Faring's documented headquarters at 659 N. Robertson Boulevard falls within the project address range. That shared address geography is a direct property/office fact and is not evidence by itself of a political or campaign-finance relationship.