property

Robertson Lane

2015-20262026 Robertson Row redevelopment proposal under review for the Robertson Lane Specific Plan site

West Hollywood development assemblage associated with Faring and Robertson Court, LLC, spanning Robertson Boulevard, La Peer Drive, and Santa Monica Boulevard parcels. Earlier approvals contemplated hotel, office, retail, parking, and historic Factory Building components; 2024 financing reporting documents a $35 million refinancing. In June 2026, West Hollywood noticed a new 'Robertson Row' proposal to redevelop the same approximately 2.27-acre Robertson Lane Specific Plan site with four one-to-three-story commercial buildings, including the rehabilitated Factory Building.

Mixed-use / commercial development assemblageWest Hollywood planning records, official lobbyist registration, and commercial financing sources

Record Details

Documented Project Owner

Robertson Court, LLC c/o Faring

Documented Applicant

Jason Illoulian, Faring

2024 Financing Site Description

Eight contiguous lots spanning nearly two acres at 645-681 N. Robertson Boulevard

Historic Resource

Factory Building

People

Organizations

Projects

Events

Relationships

Money Records

Money Relationships

Financial Entities

Financing

Developers

Owners

Categories

Themes

Addresses

Address

Financial Relationship

$35 million refinancing documented in June 2024 for the Robertson Lane development site.

Amount

$35 million refinancing

Amounts

$35 million refinancing

Record Notes

West Hollywood planning materials identify Jason Illoulian/Faring as applicant and Robertson Court, LLC c/o Faring as property owner for the project site at 645-685 Robertson Boulevard, 648-654 La Peer Drive, and 8954 Santa Monica Boulevard. West Hollywood's June 2024-May 2025 lobbyist registration log identifies Latham & Watkins LLP as land-use entitlement representative for Faring Capital and Robertson Court, LLC at 648 N. La Peer Drive / 645-681 N. Robertson Boulevard. On June 10, 2026, the City held a neighborhood meeting for a new 'Robertson Row' proposal covering the entire approximately 2.27-acre Robertson Lane Specific Plan site; current materials identify Cullen Tyndall of Paul Hastings as applicant representative and describe four one-to-three-story buildings totaling approximately 107,000 above-ground square feet, retail/F&B/cafe, health/wellness and gallery uses, rehabilitation of the Factory Building, outdoor dining and a two-story subterranean garage. Faring's documented headquarters at 659 N. Robertson Boulevard falls within the project address range. That shared address geography is a direct property/office fact and is not evidence by itself of a political or campaign-finance relationship.

Source URLs

Related Records

event

Ezidore and Puza Campaign Event at Faring

Triston Ezidore’s September 8 campaign email announced a September 9, 2026 “LGBTQ Leaders for Freddy & Triston” event with Freddy Puza at Faring, 659 N. Robertson Boulevard, West H…

money

2018 Save the Factory Referendum Campaign Spending

WEHOonline, citing campaign-finance documents filed with the West Hollywood City Clerk, reported that the “Save the Factory” committee established by Faring Property Group spent $1…

money

2024 Robertson Lane Refinancing

Centennial Bank provided $35 million in refinancing for Faring's Robertson Lane development site in West Hollywood. Priority Capital Advisory arranged the financing for the borrowe…

organization

Faring

West Hollywood-based real-estate investment and development platform founded and led by Jason Illoulian. Public records place Faring’s headquarters at 659 N. Robertson Boulevard an…

person

Jake Stevens

Faring real-estate executive documented in California CEQA and West Hollywood project records. CEQAnet identifies Jake Stevens as Faring Senior Vice President at 659 N. Robertson B…

person

Jason Illoulian

Founder and CEO of Faring, a West Hollywood-based real-estate investment and development platform. Corporate, public-agency, lobbying, campaign-finance, financing, civic, project, …

relationship

Jason Illoulian / Faring — West Hollywood Civic, Campaign, Land-Use, and Transaction Network

Public records, buyer disclosures, and filing-based reporting document a recurring West Hollywood institutional and real-estate network around Jason Illoulian and Faring that inclu…

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